As the health and fitness trend continues to gain momentum, it’s no surprise that our food industry wants to do the same. You’ve probably noticed that EVERY label in the snack isle has some sort of ‘new healthy’ emblem plastered on the front of it.   img_4906Maybe even a free fitness program??  But are they truly as healthy as they say they are?

Chips and soda aren’t the only products being revitalized to keep up with new healthy eaters. Products that the fitness community has claimed near and dear to their hearts may be just as bad. ‘Not so’ hidden under the nutrition label lies really valuable information that not a lot of people take advantage of. We are on this hyped up ‘macro’ trend and we’re struggling to recognize the most important aspect of healthy eating.

I like to think of the nutrition label as a guide. It gives you some pretty basic information regarding fats, carbs, occasional fiber, sugars, and of course protein. But this guide is just that – a brief summary. Exactly what certain foods contain or other ingredients within the product is the big picture.

Protein is everyones new best friend, right? We all know protein plays a role in muscle building and we all want toned muscular bodies so we must consume as much protein as we can, right again right?? Not exactly. However, every company out there wants to add img_4921protein to their product in any way they can because thats what consumers believe. Added protein means more processing and more questionable ingredients.

At this point food distributers want to make it even better for ya – protein bars with ZERO grams of sugar! Get your muscle building protein covered in chocolate and filled with creamy crunchy peanut butter! If this sounds too good to be true, thats because it is. Just walking around my local grocery, I was able to pick out a dozen protein bars that were chalk full of sugar alcohols and ingredients that I couldn’t even try to pronounce.

ThinkThin Bars

230 calories : 25g carbs, 20g protein, and 14g of sugar alcohols

Maltitol and Glycerin are two sugar substitutes used primarily for laxatives. Yum. You might not be consuming real sugar but you are ingesting a whole lot of chemicals for it. Your better off eating a little bit of sugar at that point!

NuGo Smarte Carb Bars

150 calories : 22g carbs, 17g protein, and 16g sugar alcohols


Again, Maltitol is a sugar substitute. These bars even has some added coloring – not so ‘healthy’ are we NuGo?


If it sounds too goo to be true, take a closer look and more often than not, it’s too good to be true. Read the ingredients list – if your grandma didn’t eat it, neither should you. As always, eating foods that don’t necessarily need labels are always a better option. The industry will never be able to produce a product comparable to real food, there will never be a magic bar or pill, and the recipe for weight loss always starts with fresh ingredients.

 

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